SOFI News & Analysis
Latest market news, earnings coverage, and analysis for SOFI (SOFI) from KAHROS.
Latest Articles
5 articles
SoFi Technologies is trying to be your bank—and your bank’s bank
SoFi just launched Big Business Banking, aiming to be both a consumer finance brand and financial infrastructure—while pushing back on a short report.
KAHROS Team•April 3, 2026•
2 min read
SoFi Technologies Is Still Pitching the “One App for Your Money” Future — Now It Has to Keep Earning It
SoFi just logged a billion-dollar quarter and real profits. Here’s what changed, what still matters in 2026, and how to frame the story around execution.
KAHROS Team•March 23, 2026•
2 min read
SoFi Technologies is trying to turn “fintech app” into “financial home”
SoFi is pushing beyond “fintech app” toward a paid, habit-forming financial home—powered by member scale, SoFi Plus, and new products like Smart Card.
KAHROS Team•March 16, 2026•
2 min read
