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NIKE, Inc., together with its subsidiaries, designs, develops, markets, and sells men's, women's, and kids athletic footwear, apparel, equipment, and accessories worldwide.
The company provides athletic and casual footwear, apparel, and accessories under the Jumpman trademark; and casual sneakers, apparel, and accessories under the Converse, Chuck Taylor, All Star, One Star, Star Chevron, and Jack Purcell trademarks. In addition, it sells a line of performance equipment and accessories comprising bags, socks, sport balls, eyewear, timepieces, digital devices, bats, gloves, protective equipment, and other equipment for sports activities under the NIKE brand; and various plastic products to other manufacturers. The company markets apparel with licensed college and professional team, and league logos, as well as sells sports apparel. Additionally, it licenses unaffiliated parties to manufacture and sell apparel, digital devices, and applications and other equipment for sports activities under NIKE-owned trademarks. The company sells its products to footwear stores; sporting goods stores; athletic specialty stores; department stores; skate, tennis, and golf shops; and other retail accounts through NIKE-owned retail stores, digital platforms, independent distributors, licensees, and sales representatives. The company was formerly known as Blue Ribbon Sports, Inc. and changed its name to NIKE, Inc. in 1971. NIKE, Inc. was founded in 1964 and is headquartered in Beaverton, Oregon.
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Nike's chief innovation officer is leaving, just as analysts worry whether the execution of the company's turnaround needs an outside perspective.
Nike, Allbirds, and other leading sneaker makers are struggling. They'll face tough competitive and macro headwinds for the foreseeable future.
China has been Nike's fastest-growing region over the past decade. Nike expects China sales to drop 20% in its current quarter.
Company veteran Tony Bignell is leaving the sneaker giant after less than a year as chief innovation officer as its turnaround runs into snags
UBS no longer sees ServiceNow (NOW) as a better positioned stock in the AI trade. William Blair adds Amazon (AMZN) to its conviction list.
Nike (NYSE:NKE) stock has been one of the market's most painful stories in 2026, and Piper Sandler just made its skepticism official.
Pre-Market Stock Futures: The futures are trading mixed as we approach the end of one of the most volatile and wild trading weeks in recent memory. After starting the day lower on Thursday as mixed reports on the success of the ships passing through the Strait of Hormuz rolled in, stocks gained momentum as the... Here Are Friday's Top Wall Street Analyst Research Calls: Autodesk, Delek US Holdings, Insmed, Nike, Nutanix, ServiceNow, Shake Shack, Southern Copper, Veeva Systems, and More
Nike's sales are in decline and even a return to retail stores isn't helping. Hot brands like On and Hoka are taking market share and demonstrating the pricing power Nike used to have.
Douglas Lane and Associates LLC boosted its position in NIKE, Inc. (NYSE: NKE) by 434.6% during the undefined quarter, according to its most recent 13F filing with the Securities and Exchange Commission (SEC). The institutional investor owned 223,296 shares of the footwear maker's stock after purchasing an additional 181,531 shares during the quarter.
NKE hits 52-week low as weak demand, margin pressure and inventory clearing weigh; estimate cuts and a lengthy reset keep sentiment cautious despite innovation plans.
Zacks.com users have recently been watching Nike (NKE) quite a bit. Thus, it is worth knowing the facts that could determine the stock's prospects.
Cache Advisors LLC lowered its position in shares of NIKE, Inc. (NYSE: NKE) by 92.6% in the undefined quarter, according to the company in its most recent Form 13F filing with the Securities and Exchange Commission. The institutional investor owned 5,977 shares of the footwear maker's stock after selling 74,721 shares during the
Nike is in the midst of a turnaround. However, how much damage has been done from the prior CEO remains in question.
Nike is still trying to recover from its attempt to become a primarily direct-to-consumer company. On top of that challenge, Chinese consumers are bailing on Nike in favor of more local brands.
