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Southwest Airlines Co. operates as a passenger airline company that provide scheduled air transportation services in the United States and near-international markets.
As of December 31, 2021, the company operated a total fleet of 728 Boeing 737 aircrafts; and served 121 destinations in 42 states, the District of Columbia, and the Commonwealth of Puerto Rico, as well as 10 near-international countries, including Mexico, Jamaica, the Bahamas, Aruba, the Dominican Republic, Costa Rica, Belize, Cuba, the Cayman Islands, and Turks and Caicos. It also provides inflight entertainment and connectivity services on Wi-Fi enabled aircrafts; and Rapid Rewards loyalty program that enables program members to earn points for dollars spent on Southwest base fares. In addition, the company offers a suite of digital platforms to support customers' travel needs, including websites and apps; and SWABIZ, an online booking tool. Further, it provides ancillary services, such as Southwest's EarlyBird Check-In, upgraded boarding, and transportation of pets and unaccompanied minors. The company was incorporated in 1967 and is headquartered in Dallas, Texas.
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Southwest Airlines Co. faces significant headwinds from higher oil prices, inflation, and GDP pressures, but strategic cost management could offset these challenges. Despite trading at 10.7x EV/EBITDA, LUV could see a price target of $53.52 in a bullish scenario, implying 33% upside if cost controls succeed. Bag fee hikes and potential fare increases help moderate EBITDA and free cash flow pressures, but robust demand and cost reductions remain critical.

Southwest Airlines Co. faces significant margin pressure from recent oil price spikes driven by geopolitical turmoil and volatile U.S. policy actions. LUV raised baggage fees and introduced extra legroom options to offset higher jet fuel costs, but these measures may not fully counteract margin compression. Management's guidance targets $4.00 adjusted EPS for 2026, well above consensus, but sustainability depends on fuel price normalization and competitive fee dynamics.

Southwest Airlines will fly wine for free from parts of the U.S. West Coast after launching new flights to California's wine country, in a rare freebie as carriers pile on additional charges to cover high jet fuel costs.

Flying is about to get pricier for some travelers as Delta and Southwest hike checked baggage fees to $45 for the first bag amid surging jet fuel costs.

Crude oil prices dropped sharply after Trump's social media post signaled progress toward a broader agreement with Iran.

Stock News Futures jump on Iran truce: U.S. equity futures surged and oil tumbled after a two-week U.S.âIran ceasefire, with airlines like Delta Air Lines (DA

Travelers can toast to a new destination and fly a case of wine home "on the house" DALLAS, April 7, 2026 /PRNewswire/ -- Southwest Airlines Co. (NYSE: LUV) began service in Santa Rosa, California's Charles M. Schulz Sonoma County Airport today.

Southwest Airlines (NYSE:LUV) entered 2026 with its most sweeping operational overhaul in the carrier's history, only to see shares slide 22% over the past month as a surge in oil prices threatens the earnings thesis.

United Airlines amd JetBlue have raised baggage fees. Expect higher travel costs to reverberate through the industry.

Yahoo Finance's Jared Blikre and Ines Ferré chat with Yahoo Finance Executive Editor Brian Sozzi about plunging airline stocks in the face of rising fuel costs as the Iran war continues to rumble on. == Yahoo Finance provides free stock ticker data, up-to-date news, portfolio management resources, comprehensive market data, advanced tools, and more information to help you manage your financial life.

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Airline stocks were falling amid renewed worries about rising fuel costs, and how that could eventually hurt travel demand.

Southwest Airlines stock price has plunged harder than its American peers during the ongoing Iran war as a key strategy decision made last year backfired. LUV has dropped by 25.3% in the last 30 days, while Delta, United Airlines, and American Airlines have slumped by 2%, 17%, and 21%, respectively.

When United Airlines CEO Scott Kirby wrote to employees about the oil price surge earlier this month, the most telling line was not about fuel bills or flight cuts. It was about opportunity.

JetBlue Airways (NASDAQ:JBLU) is reportedly exploring potential merger partners, a move that comes amid broader consolidation trends in the US airline...