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Booking Holdings Inc. provides travel and restaurant online reservation and related services worldwide.
The company operates Booking. com, which offers online accommodation reservations; Rentalcars. com that provides online rental car reservation services; Priceline, which offer online travel reservation services, and consumers hotel, flight, and rental car reservation services, as well as vacation packages, cruises, and hotel distribution services. It also operates Agoda that provides online accommodation reservation services, as well as flight, ground transportation and activities reservation services. In addition, the company operates KAYAK, an online price comparison service that allows consumers to search and compare travel itineraries and prices, comprising airline ticket, accommodation reservation, and rental car reservation information; and OpenTable for booking online restaurant reservations. Further, it offers travel-related insurance products, and restaurant management services to consumers, travel service providers, and restaurants. The company was formerly known as The Priceline Group Inc. and changed its name to Booking Holdings Inc. in February 2018. The company was founded in 1997 and is headquartered in Norwalk, Connecticut.
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Booking Holdings (BKNG) has an impressive earnings surprise history and currently possesses the right combination of the two key ingredients for a likely beat in its next quarterly report.

Booking's capital-light model and huge global inventory drove strong growth last year. It is potentially widening its moat with add-on services offering attraction tickets and rental cars.

Zacks.com users have recently been watching Booking Holdings (BKNG) quite a bit. Thus, it is worth knowing the facts that could determine the stock's prospects.

Booking Holdings (BKNG) concluded the recent trading session at $176.19, signifying a -95.8% move from its prior day's close.

Booking Holdings Inc (NASDAQ: BKNG) shares are climbing on Monday. The travel giant is seeing increased activity as a major structural change to its equity finally goes live for the public markets.

U.S. stocks rose Monday, with gains led by energy and growth-sensitive sectors as investors weighed ongoing conflict in Iran against firm economic data.

Booking Holdings Inc (NASDAQ:BKNG, XETRA:PCE1) has completed a 25-for-1 stock split, reducing its stock price from above $4,000 to about $170 on Monday. As part of the split, shareholders of record as of March 6 received 25 shares for every one previously held.

Booking Holdings Inc (NASDAQ:BKNG, XETRA:PCE1) has completed a 25-for-1 stock split, reducing its stock price from above $4,000 to about $170 on Monday. As...

This business is down due to fears that AI will take market share in this category.

Carnival Corporation (NYSE:CCL) stock retreated 4% in Thursday's session, trading below $26 after opening at $26.58.

NORWALK, Conn., April 02, 2026 (GLOBE NEWSWIRE) -- KAYAK has launched a new Airfare Trends Dashboard , offering a weekly view of how flight prices are changing over time using KAYAK search data.

Booking Holdings executed a 25-for-1 stock split, increasing accessibility for retail investors without changing underlying value. BKNG leads the $3 trillion global travel market, posting 16% YoY Q4 revenue growth and 17.4% adjusted EPS growth, outperforming consensus. Shares trade at a forward PE of 15.8, well below the 10-year average, with a fair value estimate of $6,089—27% upside potential.

Stock-split euphoria has played an important role in lifting the broader market to new heights. The first high-profile forward stock split of 2026 takes effect today, April 2.
NORWALK, Conn., April 1, 2026 /PRNewswire/ -- Booking Holdings Inc. (NASDAQ: BKNG) announced that its Board of Directors has appointed Kurt Sievers, former Chief Executive Officer of NXP Semiconductors, to the Board effective today.

Booking has a long track record of steady growth. The stock has sold off on the threat of AI disruption and from the war in Iran.