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Ulta Beauty is quietly becoming one of retail’s most reliable glow-ups

Ulta Beauty is quietly becoming one of retail’s most reliable glow-ups

KAHROS Team

TL;DR

Quick Summary

  • Ulta Beauty (ULTA) is trading near all-time highs around $545 on December 3, 2025, backed by steady growth, expanding margins, and aggressive store expansion.
  • Q2 fiscal 2025 showed 9%+ sales growth, better gross margins, and rising profits, with Q3 results dropping December 4, 2025 as the next key catalyst.
  • Ulta is reshaping its model by ending its Target partnership after 2026, expanding into Mexico, and leaning on a huge loyalty ecosystem to power long-term growth.

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