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Roblox Corporation’s Big Growth Meets Bigger Regulation

Roblox Corporation is growing up — and regulators are watching

KAHROS Team

TL;DR

Quick Summary

  • Roblox said 2025 was a “banner year,” with $4.9B in revenue and $6.8B in bookings, and Q4 bookings up 63% year over year.
  • Advertising is becoming a central growth engine, with rewarded video ads and expanded programmatic access rolling out from 2025 into early 2026.
  • Global regulators are tightening the screws on youth safety; Indonesia’s under-16 restrictions begin rolling in from March 28, 2026, and Australia has demanded talks after grooming and content complaints.

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