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Meta Platforms Is Spending Like It’s 1999 — But With an Actual Plan

Meta Platforms Is Spending Like It’s 1999 — But With an Actual Plan

KAHROS Team

TL;DR

Quick Summary

  • Meta remains an ad powerhouse in 2025, with revenue forecasts above $350 billion and net income over $100 billion powered by AI-boosted engagement.
  • The company is spending heavily on AI infrastructure and smart glasses, shifting its “metaverse” vision toward more practical AR and recommendation-driven products.
  • Regulators are tightening scrutiny, but Meta’s size keeps it central to broad index funds and to how the next wave of digital advertising and hardware evolves.

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