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Meta Is Spending Like It’s 2012 Again — But This Time on AI, Not Likes

Meta Is Spending Like It’s 2012 Again — But This Time on AI, Not Likes

KAHROS Team

TL;DR

Quick Summary

  • Meta heads into its January 28, 2026 earnings with strong ad-driven fundamentals but rising AI and infrastructure spending.
  • The core Family of Apps still throws off huge cash, while Reality Labs and AI investments raise near-term cost pressure.
  • Index investors already own Meta via funds like VTI, VTSAX, and VOO, making its AI bet a default part of many portfolios.

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