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Hims & Hers Health is growing up fast—and the market is making it earn every inch

Hims & Hers Health is growing up fast—and the market is making it earn every inch

KAHROS Team

TL;DR

Quick Summary

  • Hims & Hers (HIMS) closed 2025 with $2.35B revenue (+59% YoY) and over 2.5M subscribers, but Q4 margins and free cash flow softened.
  • 2026 guidance calls for $2.7–$2.9B revenue and $300–$375M adjusted EBITDA, signaling continued growth alongside heavy investment.
  • The biggest overhang is GLP-1 compounding scrutiny and legal risk, which keeps attention on durability beyond weight loss.

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