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Etsy, Inc. and the “not Amazon” internet: can a curated marketplace grow up without growing cold?

Etsy, Inc. and the “not Amazon” internet: can a curated marketplace grow up without growing cold?

KAHROS Team

TL;DR

Quick Summary

  • Etsy is refocusing on its core marketplace after selling Reverb in 2025, leaning more on ads and payments to support revenue.
  • The latest reported quarter (Q3 2025, released October 29, 2025) showed $678 million in revenue and $0.63 adjusted EPS, but marketplace health still hinges on repeat buyer behavior.
  • A CEO transition on January 1, 2026 puts the next phase on product experience, trust, and shopping frequency—not hype.

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