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Etsy Is Getting Smaller on Purpose — and Wall Street Is Into It

Etsy Is Getting Smaller on Purpose — and Wall Street Is Into It

KAHROS Team

TL;DR

Quick Summary

  • Etsy is selling Depop to eBay for about $1.2B cash (announced Feb. 19, 2026), refocusing on its core handmade-and-gifts marketplace.
  • Q4 2025 showed stabilization: revenue $881.6M, GMS $3.59B, with app-based GMS up 6.6% and ~46% of total.
  • A February 20, 2026 Supreme Court tariff ruling boosted e-commerce sentiment, highlighting how policy shocks can quickly impact marketplace economics.

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