
e.l.f. Beauty, Inc. is building a “cheap” empire in an expensive world
TL;DR
Quick Summary
- On February 4, 2026, e.l.f. reported fiscal Q3 net sales of $489.5M (quarter ended December 31, 2025), up 38% year over year, and raised fiscal 2026 guidance.
- Rhode is becoming a major pillar: e.l.f. now expects $260–$265M in Rhode net sales for fiscal 2026.
- Tariffs are a real headwind, but gross margin held at 71% in fiscal Q3 (ended December 31, 2025), showing operational discipline behind the viral products.
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Disclaimer: KAHROS is a financial media and technology company. The Services, including any AI-generated content and articles, are for informational purposes only and do not constitute financial, legal, tax, or investment advice, nor an offer or solicitation to buy or sell any securities. Market information may be time-sensitive, incomplete, or subject to change without notice. We are not a registered broker-dealer or investment advisor. Please refer to our Terms of Service for more details.

