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eBay Is Buying Depop — and It’s a Bet on the Thrift Economy Getting Even Bigger

eBay Is Buying Depop — and It’s a Bet on the Thrift Economy Getting Even Bigger

KAHROS Team

TL;DR

Quick Summary

  • eBay (EBAY) is buying Depop from Etsy (ETSY) for about $1.2B cash, aiming to deepen its reach with under-34 shoppers.
  • Depop brought about $1B in 2025 gross merchandise sales and had 7M active buyers as of Dec. 31, 2025.
  • eBay’s Q1 2026 outlook stayed upbeat: revenue $3.00–$3.05B and GMV $21.5–$21.9B.

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