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Apple Inc. just reminded the market what “brand power” looks like

Apple Inc. just reminded the market what “brand power” looks like

KAHROS Team

TL;DR

Quick Summary

  • Apple’s fiscal Q1 2026 (ended December 27, 2025) hit records: $143.8B revenue and $2.84 EPS, powered by an iPhone surge.
  • iPhone revenue jumped to $85.3B (+23% YoY), but Apple flagged component constraints that could limit supply.
  • Services hit $30.0B (+14% YoY), reinforcing how much Apple’s ecosystem monetization matters at 2.5B active devices.

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